Privacy Policy
Effective Date: May 1, 2026 | Last Reviewed: April 30, 2026
1. Introduction
Ohana Senior Care Agency ("Ohana," "we," "us," or "our") is a healthcare management organization (MSO) that coordinates access to home-based and community care services for seniors and individuals with complex care needs across Southern California. We operate at www.ohanaseniorcare.com (the "Site").
This Privacy Policy explains how we collect, use, disclose, and protect information that you provide to us through this Site or through your interactions with our care coordination team. Please read this policy carefully before submitting any information to us.
By using this Site or submitting information through our contact or intake forms, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this policy, please do not submit your information through this Site.
This Privacy Policy applies to information collected through this website. If you are a patient or client who has entered into a formal care coordination relationship with Ohana, additional notices and agreements, including any applicable HIPAA Notice of Privacy Practices, govern the handling of your health information in that context. Contact us for information about those notices.
2. Information We Collect
We collect information in the following ways:
Information You Provide Directly
When you contact us through our website forms, you may provide:
- Your name, phone number, and email address
- The name of a patient or client on whose behalf you are inquiring (first and last name; we ask that you not submit full medical record numbers or insurance IDs through web forms)
- Your relationship to the patient or client
- The type of care or service you are inquiring about
- General location information (city or county)
- Your organization name and professional role (for referral inquiries)
- A general description of your care need or inquiry
We specifically ask that users not submit full protected health information (PHI), such as full medical histories, diagnoses, insurance member IDs, or detailed clinical records, through website contact forms. Such information should be transmitted through secure, HIPAA-compliant channels established after initial contact.
Information We Collect Automatically
When you visit our Site, we may automatically collect certain technical information, including:
- IP address and general geographic location (city or region level)
- Browser type and version
- Device type and operating system
- Pages visited and time spent on each page
- Referring URL (the page that linked you to our site)
- Date and time of your visit
This technical information is collected through standard web server logs and, where applicable, analytics tools such as Google Analytics. See Section 8 (Cookies and Analytics) for more details.
Information From Third Parties
If a licensed professional (such as a physician, social worker, or discharge planner) submits a referral on your behalf through our referral form, we will receive the information included in that referral. We may also receive information about you from network partner organizations in the context of coordinating your care.
3. How We Use Information
We use the information we collect for the following purposes:
| Purpose | Description |
|---|---|
| Responding to Inquiries | To contact you in response to general questions, care requests, or professional referrals submitted through our forms. |
| Care Coordination | To coordinate access to care services for you or the individual you represent, including matching needs to network providers or Ohana-Direct services. |
| Service Improvement | To understand how our website and services are used, and to improve content, navigation, and coordination processes. |
| Legal & Compliance | To comply with applicable federal and state laws, respond to legal process, and enforce our agreements and policies. |
| Safety | To detect and prevent fraud, abuse, or security incidents affecting our systems or the individuals we serve. |
We do not use your information for targeted advertising, sell your information to data brokers, or share it with third parties for their own marketing purposes.
4. Information Sharing and Disclosure
We do not sell your personal information. We may share your information in the following limited circumstances:
Network Partners (Care Coordination)
To coordinate care on your behalf, we may share relevant information with licensed independent provider organizations in our partner network. These providers operate independently and may have their own privacy practices. When Ohana facilitates a referral or coordination arrangement, we share only the information necessary to fulfill the coordination request.
Network partners include, but are not limited to, home health agencies, hospice providers, mobile medical groups, pharmacies, laboratory services, and clinical staffing agencies operating under separate licenses.
Service Providers
We may share information with third-party vendors who help us operate our website and business, such as email service providers, hosting platforms, and analytics providers. These vendors are contractually restricted from using your information for any purpose other than providing services to us.
Legal Requirements
We may disclose your information if required to do so by law, court order, or government authority, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Ohana, our users, or the public.
Business Transfers
If Ohana is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify affected individuals via a prominent notice on our website if such a transfer materially changes how your information is handled.
Referral Anti-Kickback Notice: Ohana Senior Care Agency does not pay or accept compensation for patient referrals in violation of applicable state or federal law, including the federal Anti-Kickback Statute (42 U.S.C. § 1320a-7b) and California's parallel prohibitions. Care coordination decisions are made based on clinical appropriateness and patient or family preference, not financial relationships.
5. Data Security
We take reasonable technical and administrative measures to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. These measures include:
- HTTPS encryption for all data transmitted between your browser and our website
- Access controls limiting who within Ohana can access submitted information
- Regular review of our data handling and storage practices
- Using reputable third-party platforms that maintain their own security certifications
However, no method of transmission over the internet is completely secure. Web-based contact forms are not HIPAA-secured channels. We ask that you do not submit detailed protected health information (PHI) through our website forms. For secure transmission of clinical documents, please contact us by phone to establish an appropriate channel.
We retain information submitted through website forms for as long as necessary to respond to your inquiry and fulfill any resulting care coordination activities, and thereafter for the period required by applicable recordkeeping laws.
6. California Privacy Rights (CCPA / CPRA)
If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These rights include:
Right to Know
You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for which we collected it, and the categories of third parties with whom we share it.
Right to Delete
You have the right to request deletion of personal information we have collected about you, subject to certain exceptions (such as information needed to complete a requested transaction, comply with a legal obligation, or detect security incidents).
Right to Correct
You have the right to request correction of inaccurate personal information we maintain about you.
Right to Opt Out of Sale or Sharing
We do not sell or share personal information for cross-context behavioral advertising. This right is therefore not currently applicable to our practices. If this changes, we will update this policy and provide a mechanism to opt out.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your rights under the CCPA/CPRA. We will not deny services, charge different prices, or provide lower quality services based on your exercise of these rights.
Exercising Your Rights
To exercise your California privacy rights, please contact us:
- By phone: (909) 206-4228
- By email: info@ohanaseniorcare.com
We will respond to verifiable consumer requests within 45 days, as required by law. We may need to verify your identity before processing a request.
HIPAA Note: To the extent Ohana functions as a covered entity or business associate under HIPAA with respect to any protected health information (PHI), HIPAA rights and obligations govern the handling of that PHI, not CCPA/CPRA. Patients who are engaged in active care coordination through Ohana may have separate rights under HIPAA, including the right to access their health records maintained by licensed provider partners. Contact us for information about those rights.
7. Third-Party Websites and Links
Our website may contain links to third-party websites, including partner organization websites, resource directories, and government health information portals. These links are provided for informational convenience only.
Ohana Senior Care Agency is not responsible for the privacy practices or content of any third-party website. When you follow a link to an external site, you are leaving our website and are subject to that site's own privacy policy. We encourage you to review the privacy policies of any third-party sites you visit.
Specific partner organizations referenced on this site, including home health agencies, hospice providers, and other network members, operate independently and maintain their own privacy practices. Ohana is not responsible for the data handling practices of independent network partners.
8. Cookies and Analytics
Our website uses cookies and similar tracking technologies to operate effectively and improve user experience.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us recognize returning visitors, understand how pages are used, and maintain session state (such as which form tab is active).
Types of Cookies We Use
| Type | Purpose | Examples |
|---|---|---|
| Strictly Necessary | Required for the website to function. Cannot be disabled. | Session cookies for form state; security tokens |
| Analytics | Help us understand how visitors use the site so we can improve it. | Google Analytics (anonymized IP) |
| Preference | Remember choices you've made (e.g., which contact form tab was last active). | Local storage for UI state |
Google Analytics
We may use Google Analytics to understand website traffic patterns. Google Analytics collects usage data through cookies and reports aggregate, anonymized statistics to us. We have configured Google Analytics to anonymize IP addresses. We do not use Google Analytics to track individual users across sessions for advertising purposes.
You can opt out of Google Analytics data collection by installing the Google Analytics Opt-out Browser Add-on.
Managing Cookies
Most browsers allow you to control cookies through their settings. You can typically set your browser to refuse cookies, delete existing cookies, or alert you when cookies are being set. Note that disabling cookies may affect the functionality of our website, including our contact forms.
For more information about managing cookies, visit allaboutcookies.org.
9. Contact Us About Privacy
If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your information, please contact us:
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will update the "Effective Date" at the top of this page and, where appropriate, provide additional notice (such as a banner on the homepage).
We encourage you to review this policy periodically. Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.
Governing Law
This Privacy Policy is governed by the laws of the State of California, without regard to its conflict-of-law provisions. Any disputes relating to this policy will be subject to the exclusive jurisdiction of the courts located in California.